At MusicJet, we’re always on the lookout for innovative tools that help musicians connect directly with their fans. Recently, we came across something genuinely exciting — a new service from FanCircles called Notification Passes. Their push notifications platform lets you direct push notification to your fans mobile phones. And if you’re an artist looking for better fan engagement without relying on social media algorithms, this is one you’ll want to know about. It’s cheap and effective. Think Mailchimp for notifications. This is a must have.
In short, Notification Passes let artists send push notifications straight to their fans’ phones – no app required. Instead of asking fans to download an app, they simply add your pass to their Apple or Google Wallet (just like a boarding pass or event ticket). Once they’ve done that, you can send messages directly to their lock screen anytime you like with links that can go directly to Spotify, Youtube or even your ticket or merch provider.
Why This Matters for Artists
One of the biggest challenges musicians face today is cutting through the noise. You might post a tour date, merch drop, or music release on social media, but only a small percentage of your fans will actually see it. Algorithms decide who gets your message. That’s frustrating — and risky when you’re promoting something important.
Notification Passes flip that model on its head. Every time you send a notification, it appears on the fan’s phone instantly. No third-party platform deciding when or if they’ll see it. Just direct, guaranteed reach.
How It Works
The setup is simple. You create a Notification Pass with your own branding, and then share a link or QR code with your fans so they can download it into their mobile wallet. From there, you control the updates. You can push alerts about anything — new singles, exclusive content, ticket presales, livestreams, meet & greets, or last-minute show changes.
Even better, these notifications can include clickable links, so you can drive fans straight to a streaming platform, merch store, or VIP signup. And because it’s all happening outside of the usual social media channels, you’re not competing for attention. You’ve got a direct line — and 100% delivery.
Who’s Behind It?
FanCircles, the company behind Notification Passes, is known for helping artists build private fan platforms and superfan apps. Their founder, Kevin Brown, was previously the CEO and founder of one of the world’s largest affiliate networks — so he knows a thing or two about fan engagement, digital tools, and building scalable platforms for creators.
Our Take
We think Notification Passes are a clever, lightweight solution for musicians who want better control over how they communicate with their audience. It’s easy to use, doesn’t require your fans to install a full app, and gives you a reliable way to reach people instantly — which is something every artist could use.
You can learn more or try it out at fancircles.com/notification-passes.
