Social Media channels like Twitter, Instagram, Facebook, Snapchat, and others, are great platforms to connect with your current fanbase, find new fans, and build a sense of engagement and community around your music. However, many musicians settle on just posting random photos and text and then wonder why they aren’t getting the results they hope for. Here are some social media marketing tips to help you get engaged and stay engaged with fans.
10. Interact with Fans
You might have thought that the first item would be about what to post and share. However, it is essential to start with the most valuable part of social media platforms: the chance to interact with your fans. Some of your followers may use social media as a platform to ask questions and make comments. When they want to know about tour dates, album releases, have random questions, or just have something to share, be sure to respond. Interaction like that builds engagement and may help other potential listeners discover you.
9. Give Fans a Peek Behind the Scenes
Many followers like to see social media as a chance to get another perspective on their favorite musicians. Whether you are sharing some insight into what goes into your songwriting process, showing a photo of getting ready for a show, or offering a glimpse into what you and your fellow musicians do when you are taking some time off, this is a great way to build engagement, relationships, and community.
8. Share Fan Generated Content
Sometimes you may get lucky and find that fans create content for you. Maybe it’s a great photo from a show, a review of a new release, or even just a great tweet. Use your channels to share this content through retweets and shares. This is a great way to show that you are approachable and will encourage people to share more content.
7. Use Social Media to Drive Followers to Additional Content
By adding links to your posts and including them in your bio, followers can easily find your other social media profiles and get connected to your other online information. This can get complicated if you have a lot of different links and pages, so it is good to have one central page to send your fans. A smart page from Musicjet lets fans find all your links, and adding it as your bio link will help you direct fans to your music, merch, and more.
6. Share Fan Generated Content
Here is another entry for social media marketing tips that don’t involve posting content. To better interact with your current fans and build your audience, it’s critical to know as much about your followers as possible. Using the analytic tools built into many social media services, you gain information about your fan’s geographic location, as well as demographic information like age, gender, and other online interests. This can help you fine-tune your social media marketing to better serve the audience you have and reach even more people.
5. Post Regularly
Musicians have a lot of other things to think about other than social media. It is easy to put social media on the back burner. Whether you post a couple of times a day or once a week, keep up a rhythm even between shows and releases. Some services can help you schedule posts days, weeks, and months in advance. This way, you can set up posts as you have time, and they will be posted automatically on the day and time you set.
4. Use Video
Currently, the most engaging format on social media is video. Fortunately, anyone with a smartphone now has access to a quality video camera. To improve video quality, invest in an inexpensive mount for your phone to make the videos more stable and easier to watch. Share quick clips of you playing a show, explaining a new song, or even casual acoustic versions of your music. This will quickly become eye-catching, engaging content that listeners can’t find anywhere else.
3. Optimize Your Profiles
Many people set up their social media profiles one time and then forget about them. Take some time to go back and ensure that you are getting everything possible out of your profiles. Make sure your bio information is up to date, use high-quality images for bio and cover images, and be sure that your pictures are the optimal size and aspect ratio for each platform. Also, don’t forget the links. Again, it is a good idea to use a service like Musicjet, so fans can be linked to all your information in one place and quickly find out how to stream and buy music.
2. Master Your Voice
Your listeners love your music because it is uniquely yours. Be sure your social media content shares that same unique quality. The way you write, the things you post, and the images you share should reflect your unique personality. Figure out what your personality looks like and sounds like on social media. If you aren’t sure, have a trusted friend review your social media content and ask them, “Does that sound like me?”
1. Have Fun
If you look closely, you will find that the musicians who find the most success on social media are those who enjoy it. Enjoyment shines through and becomes an incentive for you to share regularly and in a way that shows the true you. Also, if you enjoy it, your fans will enjoy it, and new followers will be drawn to follow your content. Quality social media marketing is work, but no one said it can’t be fun.